Case Study: 003
Goal: To craft a refined, globally competitive jewelry brand that brings cosmic elegance to timeless tennis bracelets and chokers.
Cosmo Jewelers is a high-end jewelry brand focused on tennis bracelets and chokers, designed for international distribution. Targeting small retailers and distributors, the brand aims to establish itself in the U.S. and global markets through a distinct, luxurious identity and strong presence at jewelry trade fairs.
We anchored the brand concept on the idea of "the cosmos within a diamond"—a visual and symbolic metaphor of how light refracts inside diamonds, resembling cosmic brilliance. This concept guided the development of a sleek, modern identity that bridges classic elegance with a cosmic narrative.
To bring this to life, we used graphic elements reminiscent of light flares, stars, and orbit-like shapes. A refined color palette with metallic accents and an editorial typography system balancing serif and sans-serif fonts added sophistication, along with a refined word-mark and an exquisite icon with a fashion essence. The result is a universe that feels both timeless and contemporary.
The final identity reflects a brand that feels both elevated and approachable to its B2B audience. With a visual system that positions product photography at the forefront, Cosmo Jewelers invites viewers into an elegant journey through space and sparkle—celebrating craftsmanship with clarity.
Cosmo Jewelers now stands out in the competitive landscape with a memorable narrative, cohesive brand visuals, and the flexibility to connect with distributors and end consumers alike—whether in a showroom, a tradeshow, or a digital marketplace.
