Case Study: 004
Goal:To build a distinctive and versatile brand identity that resonates with the global music industry by fusing professional sound expertise with bold, editorial visual storytelling.
Fran by Mix is a music studio offering high-quality mixing and mastering services to musicians, producers, and DJs around the world. The project aims to empower sound creators with professional-grade results. The brand uses a strong digital presence to connect with clients across global markets.
We approached Fran by Mix by defining a brand identity that captures the balance between analog warmth and modern clarity. Rooted in the world of music, the brand blends a vintage essence with minimalist, editorial design—creating a style that feels authentic, disruptive, and trustworthy.
Visually, the brand creates a universe that immerses users in a unique world. From nostalgic color palettes to geometric compositions, a flexible word-mark that adapts to every editorial and a monogram that resembles sound waves every element works in harmony to express creativity, rhythm, and precision.
The final identity is approachable yet sophisticated—an intentional mix of stability and experimentation that speaks to both emerging and seasoned music professionals. Through a curated photography selection, custom typography, and bold color accents, the brand creates a modern look rooted in timeless sound.
Fran by Mix now stands out in the competitive audio production space with a cohesive and flexible visual system. It appeals to a wide range of music creators while establishing a strong, memorable presence across digital platforms.
