CLAYZIE
Case Study: 002
About: Ceramics Studio
About: Ceramics Studio
About: Ceramics Studio
What: Naming, brand strategy, viusal system.
What: Naming, brand strategy, viusal system.
Industry: Creative leisure.
Industry: Creative leisure.
Location: Mexico City, Mexico.
Location: Mexico City, Mexico.
THE PROJECT
Goal: Create a brand that fosters creativity, connection, and self-expression through a unique and warm visual system.
Clayzie is a brand born from the desire to create and share, introducing a fresh concept to Mexico: a ceramics studio where customers can choose bisque or unglazed pieces to paint in a space designed for creativity and connection. Set to a backdrop of music, the experience is enhanced with beverages like beer and wine.
OUR APPROACH
Recognizing that Clayzie introduces a new concept to the local market, we began by helping the brand clearly define its target audience—ranging from moms seeking creative, family-friendly activities to young adults looking for engaging, hands-on experiences. This insight shaped a brand strategy centered on inclusivity, creativity, and emotional connection.
To support this positioning, we developed a visual identity system that is both flexible and evocative. Inspired by the fluid, imperfect nature of ceramics, the design language blends organic forms and earthy, raw tones with bold color accents—striking a balance between warmth and vibrancy. This aesthetic reflects Clayzie’s core self-expression, creativity, of values approachability.
OUR APPROACH
Recognizing that Clayzie introduces a new concept to the local market, we began by helping the brand clearly define its target audience—ranging from moms seeking creative, family-friendly activities to young adults looking for engaging, hands-on experiences. This insight shaped a brand strategy centered on inclusivity, creativity, and emotional connection.
To support this positioning, we developed a visual identity system that is both flexible and evocative. Inspired by the fluid, imperfect nature of ceramics, the design language blends organic forms and earthy, raw tones with bold color accents—striking a balance between warmth and vibrancy. This aesthetic reflects Clayzie’s core self-expression, creativity, of values approachability.
OUTCOME
Operating in a largely untapped segment within Mexico City’s scene, we crafted a brand that feels inviting and authentic, yet refined enough to hold commercial appeal. The bold logotype conveys the sturdiness and charm of handcrafted ceramic pieces, while a minimalist editorial layout and thoughtful typographic contrasts add a layer of sophistication. The result is a brand that stands out in a crowded urban landscape by offering a space where imperfection is celebrated, and creativity is welcome.
Rooted in a strong strategic foundation, Clayzie stands out in a category that often prioritizes product over experience. It’s not just visually engaging — it’s emotionally resonant. The brand communicates warmth, creativity, and care, offering a space where imperfection is celebrated and self-expression is always welcome.
OUTCOME
Operating in a largely untapped segment within Mexico City’s scene, we crafted a brand that feels inviting and authentic, yet refined enough to hold commercial appeal. The bold logotype conveys the sturdiness and charm of handcrafted ceramic pieces, while a minimalist editorial layout and thoughtful typographic contrasts add a layer of sophistication. The result is a brand that stands out in a crowded urban landscape by offering a space where imperfection is celebrated, and creativity is welcome.
Rooted in a strong strategic foundation, Clayzie stands out in a category that often prioritizes product over experience. It’s not just visually engaging — it’s emotionally resonant. The brand communicates warmth, creativity, and care, offering a space where imperfection is celebrated and self-expression is always welcome.
