Case Study: 006
Goal: To build a human-centered brand identity that positions Dr. Enrique M. Roldán Carrera as a leading authority in periodontics and implants, offering a premium dental experience grounded in empathy and excellence.
Dr. Enrique M. Roldán Carrera is a medical brand specializing in advanced periodontics and implantology, certified by the European Federation of Periodontology (EFP). The project aimed to develop a refined identity that reflects trust, precision, and warmth—bridging clinical excellence with a compassionate approach. Serving high-end patients in both London and Catalonia, the brand needed to communicate its professional credibility while remaining emotionally approachable.
The creative direction embraced a concept of "Groundbreaking Minimalism", striking a balance between clinical professionalism and human connection. This meant moving away from traditional sterile aesthetics and leaning into a clean yet warm editorial style. Typography played a major role, combining elegant serif fonts with soft script accents to reflect both expertise and care.
A carefully curated color palette added a refined and reassuring tone to the brand. Photography and printed materials emphasized the personal touch, further strengthening the emotional bond between doctor and patient. Through each detail, the visual identity communicated trust, discretion, and commitment to lasting oral health.
The final identity presents Dr. Enrique M. Roldán Carrera as a premium, forward-thinking dental practice that puts patient care at the forefront. The branding system speaks clearly to a high-end, wellness-conscious audience looking for tailored, trustworthy treatment in a sophisticated setting.
From signage and stationery to digital presence and clinic interiors, every brand touchpoint reinforces an elegant and modern aesthetic. Patients are welcomed into a space that feels calm, professional, and empathetic—fostering loyalty and comfort while positioning the practice as a leader in periodontics and implants.
